Meet the Team
The Faces Behind CHW’s Mission
With decades of combined experience, meet the people behind CHW, and discover the heart and dedication that fuels everything we do.
Jonathan Rowland
Co-Founder
With over 20 years of experience working in some of the most challenging environments within the UK prison service, I’ve had the opportunity to specialise as a Physical Education Instructor (PEI), focusing on strength and conditioning, sports therapy, and cardiac rehabilitation.
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In 2019, I founded Mapplewell Health and Wellbeing, and by 2021, driven by my passion for health and fitness, Jayne and I launched CHW to expand our vision.
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Since a young age, I’ve been involved in martial arts, competing at high levels in karate, and now I’m fully immersed in Brazilian Jiu Jitsu. Sport has always fuelled my love for travel, and I’ve been fortunate enough to combine work with pleasure—most recently coaching in dream destinations like Thailand and the Maldives.
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My focus is now fully on expanding the CHW brand globally, with the mission to positively impact as many lives as possible.
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Jayne O'Keefe
Co-Founder
With 25 years of experience delivering innovative brand experiences and marketing strategies for some of the world’s most recognisable brands, I’ve always had a passion for building something meaningful. My career has taken me to the top of the creative industry, working with global clients and shaping the success of their brands through compelling, purpose-driven experiences.
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As a running and health and fitness enthusiast, I’ve long understood the power of wellness and community. When the chance came to partner with Jonathan, whose deep expertise in physical health and rehabilitation aligned perfectly with my own expertise, I knew we could create something special. Together, we’ve created a brand that doesn’t just serve a market, but truly makes a difference—focusing on empowering individuals and fostering healthier, stronger communities.
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Andy Hall
Fitness Director
With over 20 years of experience in the fitness industry, including 17 years in the prison service working alongside Jonathan, where we worked together to improve health and fitness in some of the most challenging environments. My journey in fitness has led me to work in professional sport, where I continue to pursue my passion for performance and wellness.
I come from a strong sporting background, having competed in both rugby league and rugby union at a high level. Now, as the proud owner of Ossett Health and Wellbeing, I’m excited to bring my expertise to CHW and help shape a healthier future for all.
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